Group project with a colleague named Joao Pucci for the Publishing class at IED’s Master in Firenze, Italia. Our briefing was to design and produce a printed magazine for the Vespa company. The content had to be based on the “Vespa World” idea, and also to have a company’s products catalog.
After our research about the brand we realized that we had to deal with an inherent, once that we were dealing with a high level product but, at the same time, with simple origins.
So, we focused on these two concepts:
Where all those differences mix together, creating an unique and balanced product and the feeling that the pages, through the reading, are connected.
3, 4 and 6 collumns based
Papers: Woodfree Uncoated 120gsm / Semi-gloss 135gsm / Semi-gloss 300gsm
Typefaces: Nexa Slab (PX Article) / Scala Pro (946 Article) / Chronicle Family (Body Text)